Creative Concept Development

  • • Graphic Designing
  • • Video Production (TVC/ Documentary)
  • • Radio Ad (Jingle)
  • • Scripts, Storyboards, etc

Advertising

  • • ATL (Media Buying, Outdoor)
  • • BTL ((Product Activation/ Experiential Marketing,
  •           Brand Collaterals (T-shirts, Diaries, Wrist bands, Caps, Pens, Brochures, Flyers etc.)
  •           Branding (Facility Branding, Vehicle Branding)
  • • Digital (SEOs, Audience Insights, Brand Audit, Adwords, Social Media Management, etc.))

Corporate Events

  • • Product Launches
  • • Seminars and Conferences

Public Relations

  • • Media Monitoring
  • • Media/Press Relations
  • • Crisis Management
  • • Press Releases
  • • Media Training
  • • Reputation Management
  • • Perception Audit

Contact Us

No.1 Adaaman Close, Tesano,
Light Industrial Area, Accra.
P.O.Box AN 18376, Accra-North,
Accra, Ghana.  

  info@insightgreygh.org  |  +233 (0) 50 884 0313

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Who We Are

INSIGHT ADVERTISING LTD. was established as a fully-owned Ghanaian Advertising Agency in January 1997 and is a member of the Argon Group of Companies, the largest marketing... read more »

What We Do

Our Key Strengths lie in the following area: Traditional & Digital Media Advertising Facility Branding Website Creation & Management Social Media & SEO Creative Designing & BTLs... read more »

Our Successes

We have the privilege of working with some of the most well known companies in the world and we don’t take this lightly. Our clients engage us in a number of ways - we help them solve business... read more »

Vision & Mission

VISION: Be the best agency offering the full spectrum of Intergrated Marketing Communications in Ghana

MISSION: To leverage on the opportunities of a network agency and new media by 2020.

Affiliates

Doing business with us exposes you to an available pool of specialized expertise in various fields within the Argon group which translates to added value to you, our clients: • DDP Outdoor Ltd (Outdoor Advertising)

• Brandz Showcase Ltd (Below-the-Line Advertising / Activations)

• Infocus PR Ltd (Public Relations)

• AFRIMUS (Video Productions, Scripting, Content Development and TV Airtime Banking)

Agency Structure

Our People

Grey Worlwide

Africa Network

Key Executives

DR. TORGBOR MENSAH
Board Chairman

With over four decades of experience in Management, Advertising, Exhibition design, as well as Real Estate Development, Mr. Torgbor Mensah is a Ghanaian business icon. He has served as Chairman on a host of Boards and led many formidable groups. In view of his passion for social work, he is a member of many community development groups...

Continue Other Executives »


Featured Works



Our Clients


Our Team

News

 

 

Storytelling is an art form that has existed since the dawn of human history; it has survived every influx of technical evolution.

Throughout time, new technologies have ever posed a threat to storytelling but rather augment its capabilities to capacitate creatives and intellectuals to explore and innovate.

Today’s creative marketing agencies live in a renaissance of technology where user data, AI, creative talent and automation coalesce to construct storytelling for marketers.

Today’s best digital marketing agencies combine the inbound marketing methodology with automation and storytelling to mesmerize potential buyers, nurture them, and educate them through the buyer’s journey.

At its heart, marketing is all about storytelling; it’s just that not many agencies incorporate its fabric into their blogs, email copy, web pages, and messaging.

The best marketers can create compelling narrative around a client’s brand that churns emotional resonance throughout buyer audiences.

digital-marketing-agencies-storytelling


Today’s Platforms

Storytelling and technology isn’t new either. This traditional medium existed in television where romance and adventure projected the emotion of storytelling to life.

For example, in 1971 for Earth Day the organizations Keep America Beautiful and the Advertising Council hired Marsteller Advertising to create the “Crying Indian” commercial in which a Native American paddles a canoe through polluted waters crying at the spectacle.

A second commercial featuring the same Native America witnesses someone toss trash form a moving vehicle onto the roadside, and the camera zooms in on his tears.

Although it became a joke in pop culture, the story resonated with audiences because recycling across the country went up with specific credit made to the power of the said advertisement.

The power of storytelling now lives in the creative advertising process of social media and inbound marketing strategies. Snapchat, Facebook and Instagram allow marketers to tell stories to distinct audiences. If a business has a healthy list of contacts, emails are also great platforms for storytelling through automation.

brands-on-snapchat

Because TV stands out as such an obvious platform for storytelling, many of us tend to separate marketing copy from the power of the narrative.


Is there a Storytelling Framework to Follow?

Donald Miller’s ‘Building a Story Brand’ is creating a lot of buzz. The book has sold millions of copies, and the best digital marketing agencies in Los Angeles, including WEBITMD, uses its framework for crafting strong narratives.

Miller took the concept of the hero’s journey from Joseph Campbell’s ‘The Hero with 1000 Faces’, and spun it away from an academic platform to one of business marketing.

Known as the SB7 framework, Miller’s spin looks at the seven story brand stages that showcase an organization’s customer as the hero while showing how the buyer fits into the brand’s story to build resonance. It works.

Remember that every buyer has a need or pain when they actively search for a product or service.

When people find themselves immersed in the product or brand’s story and can identify with the hero (themselves) they have a better sense for what it feels like to use that product, and this deep connection buyers form with a branded story turns readers into paying customers.


How Technology Helps Marketing Agencies Tell a Branded Story

Marketing automation software like HubSpot helps certified agencies effectively share their client’s stories with targeted audiences.

Once the right messaging is created to hit people at various stages of the buyer’s journey, potential customers are nurtured with precise messaging until they are educated enough to make a purchasing decision.

Digital marketers are able to trace every step the potential buyer makes, where they converted to the next phase, and can determine what their intimate needs are based on how they interacted with various messaging.

This in of itself is powerful, but when you add branded storytelling to the mix, it creates a whole new layer where customers can better visualize how a product is the best solution to their need.

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The growth of mCommerce: How to adapt your content

 

mCommerce - the digital trend that retailers cannot afford to ignore with over 25% of the world’s population (1.6 billion) using their mobile devices to make purchases. It’s certainly not replacing ecommerce, but a larger proportion of online sales are now coming from mobile devices with recent trends show that online shopping via a desktop and laptop has decreased by 15% in 2018, compared to smartphone transactions, which have doubled.

Mobile commerce is an advancement of ecommerce but through optimised websites, apps and even social media. This online medium is an integral part of the future strategy for businesses looking to drive sales and ROI, but many simply aren’t aware of how their content must change and be tailored to mobile and the ever demanding needs of its consumers.  

The mCommerce era

The rise of digital advancements has given consumers more choice, channels, purchasing control and marketing influence than ever before, which subsequently means their demands have reached a new level that businesses are having to adapt to. Unlike ecommerce which brings its own challenges for example navigation of sites, long forms and offering only one way to pay, mcommerce offers consumers a better overall experience through an app or website and it provides a truly omni-channel experience.

Several businesses would have already adopted mcommerce into its online strategy, by offering a quick, easy and more accessible way of shopping. Nowadays businesses are finding they have to provide more personalised, convenient and compelling digital shopping experiences for its consumers, to stay ahead of the competition and drive increased sales.

Adaptable content

With mobile being one of the most streamlined forms of purchase for consumers, ensuring that content is easily adaptable to multiple platforms and can be quickly accessed is vital. Easy to use interfaces, multiple payment models and customised content are some of the factors businesses need to be considering to take advantage of the mcommerce growth.

Online businesses need a smooth, end-to-end solution that will be able to change as fast as the mcommerce environment. One of the biggest things for retailers to consider is the loading speed of their website or app. On average, global retail websites between Black Friday 2017 and January 3rd 2018 were visually complete and ready to use in 2.5 seconds, further exceeding expectations, with 64% of smartphone users expecting pages to load in less than 4 seconds.

In a study by Shopify, 67% of mobile users said they were more likely to buy a product or service when the site is mobile-friendly, proving that a strong mobile commerce offering is essential. For retailers to ensure their content is ready and suitable for the rise of mcommerce, some best practice points can be adhered to,  ensuring a streamlined process for both business and consumer.

Engage in mobile

A recent report from eMarketer has predicted that mcommerce in the UK will rise to be worth over £42 billion in 2018, and account for 45% of ecommerce sales, compared to 43% in 2017. To ensure your business competes with the competition, adapting your content for mobile commerce will help empower your consumers, streamlining the process for both parties, ultimately helping to generate more future sales.

Businesses should be looking to implement these best practices to stay ahead of the competition and build a seamless, efficient mobile commerce offering which considers the fast-paced environment stemmed from the digital revolution.

Influential and creative: One of the most important factors to online commerce is photography that influences purchase decisions, thoughts and opinions. Photos help consumers to visualise and understand what they’re getting so businesses should stick to mobile view guidelines and offer its consumers the best, hi-quality imagery.

Different and cutting edge: In such a saturated market it can be a challenge to stand out with every online retailer wanting to appear to be offering something different. By having an eye-catching logo, businesses are placing its unique selling points on a pedestal for the world of mobile to see.

Distinct and adaptable: Offering comprehensive content is key, but by trying to manage hundreds of different SKU’s on multiple platforms it can be hard for businesses to keep track. Content should be flexible and suitable for all different platforms and mobile devices, not just Apple or Android devices, even if they do have 70% of the market share.

Careful and concise: It will be easier for retailer’s consumers to engage with the business and its offering by supplying short and snappy descriptions. It is essential to highlight the best features and selling points that you want to get across.

Many ecommerce content management platforms offer a streamlined, end to end solution that helps business manage its online content for both desktop and mobile. These platforms can ensure businesses’ content will be flexible and streamlined across several multimedia platforms around the world.

How UX/UI Design Will Shape Our Future

 

Artificial intelligence (AI) has changed every aspect of our world and interactions. UX/UI design is leading the way for ease of use and inclusion of AI into every aspect of our lives.

The more significant UX/UI design becomes in the world of technology, the more significant AI will become. UX designers have been elevated to some of the most important seats in companies all over the world. UX/UI will have a large impact on our future.


1. Focus More on Serving the Customer

In the past and currently, business is all about selling products and services. Each decision is based on the most effective way to get a customer or client to buy what you have to offer.

However, things are starting to change. As the years go on, companies will focus more on how they can serve the customer, as opposed to how they can sell something to the customer.

Using this model, the product becomes the experience that you provide each person. UX/UI design will determine what that experience is.

As time goes on, the way customers decide who to choose to provide their services will also shift. Instead of looking purely at the product or service without considering the company, customers will take into account the relationship they have with the company.

Companies must start focusing the persona they wish to represent them and their brand as interactive devices will have personalities creating connections with users.


2. Easier and Faster Design

Once people have determined the best way to facilitate UX in a certain aspect of an application, there will not be a need to start from the beginning each time with a new design.

As knowledge about UX becomes more widespread between companies and designers, designs will be easier and faster.

Additionally, AI means that the software will already know the necessary information, making it possible for the software to create a design immediately that provides the ideal user experience.

Components used for online and technological interaction will be stored in AI software libraries, accessible whenever it is needed.


3. Design Will Adjust to Personalities

As AI becomes more and more common, users will be able to have personalized experiences on most, if not all, applications and websites that they interact with. AI software can take note of a person’s age, interests, gender, dispositions, and an endless list of other qualities.

Once it has compiled information about the specific person, AI has the ability to change specific parts of applications and websites to appeal to the specific user who is visiting.

The UI part of a digital service will be generated in real time to cater to each person that visits it.


4. More Need for Craftsmen and Industrial Designers

Craftsmen and industrial designers have been less in demand as technology continues its unrelenting advance. As AI continues to develop, craftsmen and industrial designers will reemerge.

One of the reasons for this is the creation of virtual and augmented reality. To successfully design and complete technology based around virtual or enhanced reality, you need to have a clear and detailed idea about each specific object and environment that you are trying to recreate.

Craftsmen and industrial designers know how to build and design three-dimensional objects in real life. Many other designers only know how to mimic objects with software on computers.

Three-dimensional printing and industrial manufacturing will also promote a growing need for craftsmen and industrial designers. 3-D printing has given manufacturing plants the ability to create many customized patterns and to do so less expensively.

3-d-printing

Previously, manufacturers could not create customized materials because it was too expensive to go through the process and create just a single object. However, with 3-D printing, manufacturers can quickly and easily create objects from design patterns.

It is possible to imagine factories turning out thousands of individualized products to match each consumer’s needs rather than one product to which the user must adapt

Material advances (like clothing materials that can sense adapt to the person wearing them) will also lead to an increased need for people who can work with and design three-dimensional objects.

As companies begin working with new materials, they will begin searching for people who have in depth knowledge of materials and can understand the potential capabilities. Materials technologists will be in demand to research the optimal way to use new materials.


5. More Advanced Cars

Self-driving cars, dreamt about for decades, are becoming a reality. Many different automobile companies have designed vehicles that can function without a person controlling them.

self-driving-cars-ux-ui-design

AI technology is a massive part of self-driving cars, as it allows vehicles to have the necessary intelligence to function as if a human is behind the wheel.

Self-driving cars will most likely reduce the number of teenagers who get driver’s licenses and be a clear demonstration that technology can take over the roles of humans in society.


6. Smarter Homes

Cars are not the only things that are being revolutionized by AI software. Houses all over the country are just starting to install functions that allow them to control everything simply by speaking a request.

In the future, these types of technology will be present in even more homes. Additionally, virtual reality technology is likely to replace televisions in people’s homes.

Instead of having a television to watch in their living room, they will access a virtual reality device and entertain themselves with that instead of a TV.


7. Fewer Screens

Virtual reality will not only impact television screens. Voice-guided interfaces and virtual reality devices can offer the user a much more personalized experience and to some extent remove the feeling that you are even using an interface.

virtual-reality-experience-at-house

Increasingly it will feel as you are relating directly to your house or car.


8. New Designer Positions

In the past, there has been a handful of specific types of designers at each company. As AI software becomes more prevalent and UX/UI design becomes more important, UX designers will be highly desired.

Companies will need people who can effectively create the ideal user experience using ever-evolving technology. The field of UX designers will expand and more and more people will choose to go into careers as UX designers. They may even become some of the most important people at any given company.


9. Design Thinking Will Become More Important

People who can think creatively about design were not prioritized in the past. They are just beginning to be appreciated by company executives. People are starting to realize that design thinking expands past having the literal knowledge to design and also covers the ability to think about the overall qualities in a product and how to create the ideal UX.

With UX/UI design becoming more and more significant, people will no longer be able to dismiss the need to understand design. Technology and design will be even more intertwined in the future.

Executives and all company workers will realize that they need to understand both design and technology to fully understand the business world.

Business leaders will need to be able to manage people in the design field as well as technology and business, as design positions will become increasingly significant in all companies.

Design thinking will be the integrator combining AI technology and human abilities to create the most successful user experience.

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