Who We AreINSIGHT ADVERTISING LTD. was established as a fully-owned Ghanaian Advertising Agency in January 1997 and is a member of the Argon Group of Companies, the largest marketing... read more »
What We DoOur Key Strengths lie in the following area: Traditional & Digital Media Advertising Facility Branding Website Creation & Management Social Media & SEO Creative Designing & BTLs... read more »
Our SuccessesWe have the privilege of working with some of the most well known companies in the world and we don’t take this lightly. Our clients engage us in a number of ways - we help them solve business... read more »
Vision & MissionVISION: To be recognized as the best Creative Agency in the Integrated Marketing Communication Industry in Ghana.
AffiliatesDoing business with us exposes you to an available pool of specialized expertise in various fields within the Argon group which translates to added value to you, our clients: • DDP Outdoor Ltd (Outdoor Advertising)
With over four decades of experience in Management, Advertising, Exhibition design, as well as Real Estate Development, Mr. Torgbor Mensah is a Ghanaian business icon. He has served as Chairman on a host of Boards and led many formidable groups. In view of his passion for social work, he is a member of many community development groups...Continue Other Executives »
Dr. Torgbor MensahBoard Chairman
Carlos Emeka Jay IjeomaManaging Director
Bubune SokporChief Operations Officer
MaameSerwaa AmoakoheneCreative Director
Russell QuarcooHead, Business Development
Donald WardHead, Strategy and Digital Media
Antoinette L.C. NwosuHead, Client Service
Shop n Save rewards customer with a car
By Kwamina Tandoh, GNA
Accra, Nov. 22, GNA - Mr Alan Bawa, the Factory Manager of Lecaro International Ltd, emerged as the winner of the second edition of the ‘Shop n Save’ raffle campaign dubbed “Win a Car” promo, to reward its customers.
‘Shop n Save’, a community-based retail supermarket presented the brand new Hyundai Accent to Mr Bawa as the ultimate prize winner.
The promotion, which attracted 2,166 entries, saw many other lucky customers winning consolation prizes.
Five customers received a voucher each for shopping valued at GH¢1000.00 whiles 14 others received a voucher each for shopping valued at GH¢500.00.
Mr Mike Chambers, the General Manager of Shop n Save said the promotion was designed to rewards its customers for their loyalty and support, attract new customers and also getting customers to increase their purchases at the Supermarket.
Mr Bawa, who sounded shocked when he was called on phone after the live draw by the National Lotteries Authority officials, later came in a jubilant mood in the company of his wife.
The elated Mr Bawa thanked the company for its kind gesture and encouraged others to patronize the supermarket.
Shop n Save Supermarket deals in both local and foreign product, ranging from household items, consumables, fresh vegetables, cereals, fresh meat, fresh bakery, fast foods, grains, drinks and detergents.
Grey Champions Business In Africa
The Grey Africa delegates joined the Grey South Africa team for our heritage day celebrations
While there is no doubt that both the image and reality of Africa has changed dramatically, and the reality of the continent’s economic growth rate is constantly strengthening, there is still much fear which surrounds taking on new business territory in Africa.
You may have heard it all… from “It’s unstable and unsafe” to “Be on your guard as the lions roam free everywhere.” But as Karen Blixen famously said: “You know you are truly alive when you’re living among lions,” and there is one advertising network that’s truly alive and living among lions, excited by the prospect of the vast opportunities which lie hidden in Africa.
Enter Grey, the award-winning advertising giant, which ranks among the world’s top advertising and marketing organisations, serving one-fifth of the Fortune 500, in 96 countries. This year has been one of taking on unchartered African territory with the expanding Grey Africa Network set to acquire even more of a stake in the continent. This year alone, the group has partnered with like-minded agencies in Nigeria, Equatorial Guinea, Ghana, Kenya, Uganda, Tanzania, Rwanda and Mauritius.
“We want to be known as that company which saw the green in every trap,” says Peter Jackson, Chief Executive Officer (CEO) at Grey Africa. “We see there is a huge untapped potential in this amazing continent we are lucky to call home – from its people, to its vast natural resources, Africa is unmined, underestimated and misunderstood,” he says.
The key to Africa’s future is inexorably linked to its population growth, and there is no other economy poised for unprecedented development, workforce growth and with future business opportunities like Africa.
But growth is never achieved by mere chance; it’s the result of forces working together.
As Grey Africa we believe that opportunity dances with those already on the floor, and we see it as a privilege to set up and closely work with partner agencies throughout the subcontinent, creating opportunities for its people as well as getting the opportunity to pioneer well-thought-out and, intelligent campaigns on a continent which doesn’t get the recognition it deserves in the advertising world,” he says.
In Africa, the rise of the digital natives has proven to be a game-changer in more ways than expected. Rather than play catch-up, as is often expected of us, we are leapfrogging, creating new vistas and new frontiers. A young, vibrant, self-propelled African youth, frontrunners tired of waiting for those non-existent government handouts now lead the way.
Which means that the African hustle is born, and it is here to stay. One just has to look at the recent Infomineo global research to see the marked increase in the number of Fortune 500 companies in Africa and the Middle East in 2016 compared to 2015, with Johannesburg and Dubai topping the list as most desirable business centres for global brands.
It goes without saying that brands that will succeed on the continent will be the ones that ‘get’ it. But how do you ‘get’ what is rapidly changing? The good old-fashioned way: with our ears to the ground and being available on the ground!
The recent past has clearly shown the ineffectiveness of those agency networks who have tried to ‘get’ Africa with a very strong centre, but only having an arm’s-length relationship with its partners on the continent. Grey believes in being hands-on and that investing in the network is the best investment it can make, because it not only believes in Africa’s future, but they want to help to shape it!
Believing that when nothing is sure, everything is possible, Grey’s strength lies within the network of local agencies who remain confidently optimistic and relevant to their markets, which is an invaluable asset that needs to be shared within industry.
We believe that regional partnerships remain the very cornerstone to African development, the way to create both local and regional value, and it’s up to us as Africans to create our own platforms to turn entrepreneurial aspirations into sustainable businesses that will help drive economic growth and job creation across Africa.
The Importance of Graphic Design to a business profit
Graphic Design is part of our everyday life. There is a work of a graphic designer around you now. Even reading this article in this newspaper was done by a graphic designer.
You may say they are tasty, good and nice. Imagine you one day walk into the shop and everything is in one colour but different sizes and boxes! I guess you will be alarmed.
We often buy goods based on either the packaging appeal, taste or recommendations and in each case, the branding is the main communicator. It is your form of identifying your favourite products! We walk into a shop and start looking out for brands we know or the brands we thought it tasted better the last time we tried them or look out for a brand a friend recommended.
Branding is how a company wants it's customers to differentiate it from it's competitors. Branding could also be defined as how a company wants it's customers to differentiate it's products from it's competitors.
Branding builds trust in your customers or consumers. Branding projects your company out of your competitors. Branding makes your product stand out of the rest.
Brand identity is the work done by graphic designer by combining the product name, colours, typeface and visuals to form a unique visual identity for a company or product for easy identification. Companies, like Coca Cola, Kellogg, Nestlé and Unilever have used branding to make their business profitable. These companies each year spend millions of dollars to maintain their brand identity. They invest time and money into graphic designers to make their name and products household names with good brand done by well trained professional designers such those who participates every year in the Graphic Design Awards Ghana which is organised tertiary graphic design students in Ghana. These well trained students graduate to become the competent professional designers who work on your branding and brand identities everyday. A good visual identity or brand identity is very important to the profitability of a business.