ADVERTISING BILL BEFORE CABINET

July, 2016 | Source: myjoyonline.com 

The President of Advertising Association of Ghana (AAG), Joel E. Nettey, has revealed that the Advertising Authority Bill has been presented to cabinet for final approval and onward transmission to parliament for consideration and passage.

"It is our sincere believe that this bill will in no small way help bring sanity into our industry as a whole and we look forward to it.

"In the interim, we continue to self-regulate and I call on all members to live and practice the highest standards and ethics in our noble profession.

"It is the surest way to ensure that only true professionals remain within our industry and we effectively weed out the fly-by-night pretenders who give our profession a bad name."

Mr. Nettey who was speaking at the association's annual general meeting in Accra said during the year under review, the association hosted the world of advertising and marketing communications in Accra in a leadership conference under the theme: "Africa Rising - The New Consumer Generation."

According to him, the conference which was officially opened by President John Mahama, was well organised and received rave reviews from the country and beyond.

"As part of his opening address at the conference, President Mahama was committed to see to the passage of the Advertising Authority Bill that has been in the works for some time

International relations

He said the AAG continued with its cooperation with its counterparts in other parts of the world, saying some of its members attended international programmes such as Sign Expo, Dubai Lynx and IAA Conferences.

"More efforts continued in our attempt to link up with our counterparts in South Africa and Nigeria. Indeed even for this year's awards we are hoping to introduce a category that allows foreign entries and we are working with our colleagues in Nigeria to do same for the LAIF Awards to expand the scope of competition," he added.

On the local front, Mr. Nettey said the association continued to share strong relationships with its industry stakeholders such as CIMG, GIBA , media owners, Association of Ghana Industries (AGI), the National Media Commission and the Institute of Public Relations among others.

He added that they are working closely with AGI and the Ministry of Trade and Industry on the promotion of Made-in-Ghana goods.

Outdoor

Mr. Nettey said the National Outdoor Advertising Standards Taskforce has been set up under the auspices of the Ministry of Roads and Highways and the National Road Safety Commission to enforce standards of the placement of billboards.

"As a sequel to that, we have had a series of meetings with the Ghana Highway Authority on removal of dilapidated signs on the Tema-Accra Motorway. The sign has been marked to be relocated voluntary by members after which the national taskforce will move in to do same."

  EFFECTIVE MEASURE EXTENDS AUDIENCE MEASUREMENT INTO AFRICA

August, 2016 | Source: effectivemeasure.com 
 

Effective Measure (EM) are pleased to announce the launch of their reseller partnerships in Ghana, Kenya, and Nigeria, engineering the idea that brands that spend marketing dollars can have confidence in the information that is being provided to them by their agencies and media owners.

EM integrates their media planning and data tools, information on media metrics, customer demographics, psychographics, and life stage data through one easy-to-use, intuitive dashboard. This AUDIENCE product is available to advertising agencies and brands, on a subscription basis, to effectively plan digital media campaigns.

Digital publishers in Ghana, Kenya, and Nigeria can now choose to use EM in two ways. Large content hubs may choose to pay for AUDIENCE, which is based on an annual subscription fee.

There is the alternative to digital publishers or any digital brand, whereby they could opt-in to the emPower Data Co-Op. Instead of paying for audience measurement, Effective Measure returns revenue to the opted-in partner, in exchange for being able to sell their audiences to interested advertisers. EM takes responsibility for all segmentation of audiences and demand integration. Buying these audiences is currently exclusively available through agencies that have Google Bid Manager accounts. The audience segments are licensed to an approved partner agency at a predetermined yield set by EM.

emPower Data Co-Op has grown by 97% month-on-month since its launch in November 2015 and currently has more than 130 publishers and digital brands across the Middle East and Africa earning revenue quarterly. Transparency and data privacy is of paramount importance. Therefore every step has been taken to ensure the interests of all digital content providers have been considered.

• Please see here for information on emPower.

• For media interviews or more information, please contact Nicolle Harding at nicolle.harding@effectivemeasure.com.
 

ABOUT EFFECTIVE MEASURE

Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions, bringing best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers. The EM solutions offer brands, media and agencies invested in Oceania, Europe, Southeast Asia, Middle East North Africa and South Africa, a clear insight into their online audience and the ever-growing Internet population. www.effectivemeasure.com.

ABOUT GHANA RESELLER INSIGHT (GREY) ADVERTISING

Insight was established in January 1997, as the only affiliate to Grey Worldwide in Ghana. Insight (Grey) is a platinum member of the Advertising Association of Ghana and a member of the WPP Communications Group. Key strengths of Inisght include Creative Concept Development, Advert Placement, Facility Branding, General Printing, and Corporate Events. www.insightgreygh.org.

ABOUT KENYA AND NIGERIA RESELLER KOUNI CONSULTING

Kouni SDS is a specialist Consumer Insights & Data-Led Marketing Solutions collective. Its seasoned and highly experienced consultants have several years of hands-on experience gained at sector-leading companies in the fields of broadcast and digital media, media and marketing research, agency and advertising transaction systems, project management, and data-led marketing solutions. www.kouniconsulting.com.

#BIZ OLYMPICS: INSIGHT GREY ADVERTISING SET TO CLAIM ALL TROPHIES

September, 2016 | Source: citifmonline.com

Advertising company, Insight Grey Advertising Limited has reiterated its confidence of sweeping all trophies at stake at this year’s Citi Business Olympics.

Insight Grey Advertising Limited is a member of the Argon Group of Companies and also affiliated to Grey Worldwide, a global leader and top-ten US agency with expertise in all marketing disciplines.

Grey has been focused on driving results while getting attention for its clients for almost a hundred years. Speaking ahead of this year’s Citi Business Olympics, the company justified why all others might want to allow it space as it promises stiff competition.

“Last year, we came to observe but this year we want everybody to know that indeed we are coming to win all the trophies, table tennis, volleyball, basketball and we even have an international swimmer who came from Bukom only six weeks ago. But let me say that we are coming to storm the place and rock the place.”

Over 40 companies are expected to compete in a plethora of sporting activities including Volley Ball, Swimming, Lime and Spoon, Soccer, Chess, Sack Race in this year’s event.

The event which will take place on the 24th of September, 2016 at the Burma Camp Leisure Centre, will see corporate institutions get together and show who is who in various sporting activities.

The event will also create a platform for them to network.

This year’s Citi Business Olympics is sponsored by Premium Bank, Robb Sweet from PZ Cussons and the National Lottery Authority (NLA). It is also powered by Citi FM and Citibusinessnews.com.